Fast-growing fashion brand Zizzi chooses Touchtech for in-store ordering

Touchtech signs a framework agreement with Danish fast-growing fashion brand Zizzi to digitalize the in-store ordering and shopping experience.

Zizzi’s target KPI towards 2025 is increased revenue and turnover, with a minimum of 50 percent growth. The interplay between stores and digital platforms remains a significant part of the company’s strategy.

I am impressed by the massive digital transformation Zizzi has gone through, resulting in a very high growth with a turnover of 732 million DKK in 2021 and a modern omni-channel infrastructure. We are now able to leverage this digital infrastructure with the Touchtech platform on large format touch screens in stores, to capture lost sales opportunities and strengthen customer service, says Deniz Chaban, CEO at Touchtech.

The framework agreement enables Zizzi to active and utilize the Touchtech platform on any type of interactive display, for a fixed monthly subscription fee per store. Zizzi operates approximately 70 stores and the online e-commerce site

At Zizzi we seek to connect the stores to our brand and customers, in essence make everything we do available to all our customers, everywhere. We also fully believe in the strategy that strengthen the interplay between stores and digital platforms will lead us to a growth of 20 to 25 percent annually, says Kuno Kildetoft Mehlsen, CEO at Zizzi.

By connecting the stores Zizzi expect to see higher level of customer engagement and interaction across channels.

We also expect to capitalize on our assets in the retail business and enable our employees to offer a much more relevant experience for our customers when visiting our stores.

For further information, please contact:

Deniz Chaban, VD

About Touchtech

Touchtech is a Swedish publicly traded SaaS-company with a vision to be the leading OmniChannel platform connecting brands, retailers, and consumers within the fashion and apparel industry to drive more sustainable sales and improve the buying experience.

Touchtech is a strategic and integrated technology platform of digital sales tools for wholesale and retail. The platform is already being utilized globally, by thousands of consumers and salespeople in over hundreds of retail stores and wholesale showrooms. Jack & Jones, Axel Arigato, J.Lindeberg and Vero Moda are some of the brands using Touchtech to bridge the gap between their physical and digital commerce.

Touchtech, founded 2008 by Deniz Chaban and Sebastian Hartman, has a strong corporate foundation with owners like Heartland – majority owner of e-commerce companies Zalando and Asos and the clothing company BESTSELLER. Learn more about Touchtech on

About Zizzi

The company behind Zizzi was founded in 1988 and works with a mission to craft on-trend fashion for the plus-size segment. Having worked with inclusive fashion ever since, we are experts in providing fashion for the confident, modern woman by choosing the right materials, shapes, and fits suitable for all body types.

The company behind Zizzi was up until 2022 called Ball group and has historically owned other brands. As of 2022 the company and brand both go under the name of Zizzi and focus entirely on the plus-size womenswear brand Zizzi, which was established in the year 2000. Zizzi has since launched several sub-brands specializing in activewear, swimwear and lingerie.

Our goal is to have the customer’s preferred one-stop shopping destination by expanding within existing and new product categories and continuously developing our retail concepts and online services.

Zizzi is owned by Munich-based Findos Investor GmbH.